What’s the product?
Offering customers gift cards to come into your store is nothing new. But presenting customers with targeted offers based on what they’ve viewed on your site, how far they are from your dealership, and other personalized information, changes the game.
Based on a data, for example – where a car shopper is located geographically, how many times have they been to the website, or how many vehicles does the dealer have in stock – a specific dollar amount will be offered in gift card form, for that customer to come test drive at the store.
With our logic-based DriveCentive platform, gift card offers can be strategically placed in front of the right customers to give them that final push needed to get them into your showroom.