Design Spotlight July 2015: Preston Automotive Group

Visit Preston Automotive Group websitePreston Automotive Group’s new responsive (RESS) website allows customers to view inventory across all of the dealer group’s locations, in one place, whether on desktop, tablet, or mobile.

Preston Automotive Group customers can easily access the brand and location information they want by hovering and clicking on the store buttons at the top of the homepage. If shoppers want to search vehicles across all of Preston’s brands, they can simply navigate the mega menu, type in the custom search bar, or select from one of the Call to Action buttons located on the main image.

Preston Automotive Group also wanted to highlight their Auto Body locations, and could easily do so with contrasting black buttons near the map at the bottom of the homepage. Below the map, each Preston brand location is listed with a quick link that takes customers to the group website’s search results pages (SERPs) for easy, quick access.

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