Design Spotlight July 2014 – Currie Ford

Currie Ford before and after redesign

Currie Ford transformed their old website into a lead producing, wide screen design with two great ways for customers to search. The advanced search lets customers quickly search for specifics of a vehicle while the smart search allows customers to search throughout the whole site; whether it be coupons, vehicles or staff.

Instead of call to action buttons running alongside the main ad flipper, we have added images to the navigation bar, which is something new for both Currie and Dealer eProcess. Also new for Currie is testimonials on the homepage; this also allows the customer to click into the site to read more. The site keeps the Ford theme while incorporating touches of Currie, such as the Super Sale button.

Currie Ford preview