Design Spotlight: Herb Connolly Acura

By November 7, 2016Design Spotlight, Featured

We at Dealer eProcess are always striving to design websites that are informative, unique, and most importantly, easy to use. Just recently, one of our dealerships, Herb Connolly Acura of Framingham, underwent a reskin to further optimize their customers’ experiences on their site.

With its two large, interactive ad flippers, a revamped design, and customer-relevant calls to action, there’s plenty to love about Herb Connolly Acura’s new homepage. However, the most notable change made to the Herb Connolly Acura site was the addition of the ‘sticky’ header. Regardless of what page a user is currently viewing, the header stays at the top, no matter how far down you scroll. This simple yet effective feature provides the utmost convenience for your customers, as it keeps all of the pertinent functions of the site right at hand, such as the search bar, inventory, and the multiple drop-down menus.

With this reskin, Herb Connolly Acura also joined DEP’s Acura Certified Website Program, which gives dealers the opportunity to bundle an assortment of features and services on the industry’s most advanced website platform. Everything from downloadable vehicle brochures, green scores, and crash test ratings, to automated incentives and OEM integrations, combine to offer an unforgettable user experience while delivering compliance within Acura’s high standards.

In addition, the custom-built websites at Dealer eProcess all integrate our renowned innovations, such as our Responsive Server Side (RESS) platform. With this foundation, our sites automatically adapt to the specific screen size it is being viewed on, such as a smartphone or tablet, for a clean, easy-to-navigate experience. We at DEP also implement our notable Vehicle Details Page (VDP), which displays important information pertaining to the vehicles in one convenient location – it’s even customizable!

Overall, the simple additions made to Herb Connolly Acura of Framingham only made it stand out even more from the competition. To learn more about the award-winning and pioneering services we offer here at Dealer eProcess, contact us today!

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