Design Spotlight April 2016: Larson Automotive Group

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The way we interact with websites is crucial to our experience with companies nowadays. Larson Automotive Group has achieved their online goals by utilizing Dealer eProcess and our familiarity with Responsive (RESS) design, making the viewing environment more fluid – no matter what type of device customers are using. The grid design RESS provides is more organized than previous iterations of the website, avoiding the old issues of overlapping images and chaotic navigation bars. The new design is clean and easy on the eyes, inviting customers to come on in and stay a while.

Perusing through Larson Automotive Group’s inventory is much simpler with the updated navigation bar. With several different dealerships that sell everything from Jeeps to Cadillacs, it can become a lot to take in. On the old website, the brands were all mixed together, forcing online customers to really focus to find what they were looking for in the small print on the sidebar. The new website makes it effortless. Clicking on “new inventory” immediately presents an array of brand-name choices accompanied by logos. Customers can easily choose the one they’re interested in, and the corresponding inventory pops up immediately .

The new-and-improved Larson Automotive Group website is sure to impress new and returning customers. Dealer eProcess has the award-winning website designs and solutions to provide any company with a better online experience. Call us today!

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