FOR IMMEDIATE RELEASE
Downers Grove, Ill. (Sept. 16, 2014) The 17th Digital Dealer Conference and Exposition will be held September 23rd – 25th in Las Vegas, Nevada, and will offer one-of-a-kind learning and networking opportunities as well as over 100 high-intensity sessions and workshops. Digital Dealer Conference & Expo is retail automotive’s premier educational event solely dedicated to Internet, technology and digital solutions for Dealers and Managers.
Dennis Galbraith, Chief Marketing Office for Dealer eProcess, will discuss “Objective Based Budgeting” on Wednesday, September 24th. Are your expenditures working together for maximum benefit? Learn a proven method of budgeting from Galbraith as he shares how common budgeting methods for marketing, like Percent of Sales and Affordability, have major flaws. Galbraith has helped over 200 businesses with Objective Based Budgeting and taught this technique to audiences ranging from long-time business owners to graduate level marketing students.
Efficiency comes from establishing the optimal marketing mix. This presentation deals with everything from advertising and websites to consulting and training. The growing complexity of marketing requires utilization of a simplified, yet effective, method to establish and execute marketing budgets. The interaction between elements is fully considered.
This method also helps dealers hold staff and vendors accountable for results. This is a new presentation developed from over 30 years of study and execution across multiple industries developed specifically for automotive retailers across North America. The best uses for co-op funds will also be addressed.
WATCH A SNEAK PEEK!
About Dennis Galbraith:
Dennis Galbraith is the Chief Marketing Officer for Dealer eProcess and the author of two marketing books, Sales Integration and Online Automotive Merchandising. His ability to help dealers quickly turn marketing metrics into profitable action items makes him a popular speaker at conferences and 20 groups across North America. Dennis owned two successful companies serving dealers and vendors, Dennis Galbraith Marketing Services and Revenue Guru. Through the 1990’s he taught marketing at the graduate and undergraduate level for Embry-Riddle Aeronautical University. He ran the automotive internet division of J.D. Power and Associates until 2006, then managed over $300,000,000 in advertising products as Cars.com’s Vice President of Advertising Products and Training. He taught marketing for NADA Academy and is widely known for his dynamic speeches and videos as well as his informative writing.
About Digital Dealer Conference & Expo:
The 17th Digital Dealer Conference & Exposition is the premier educational conference and exposition dedicated to Internet and technology solutions for automotive professionals. Any dealer and dealership manager who want to learn about maximizing the Internet and technology to sell and service more vehicles more profitably are welcome to attend. The conference showcases over 100 sessions, workshops and case studies covering more of the latest strategies and best practices to sell and service more vehicles more profitably. For more information, visit www.digitaldealerconference.com.