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In the News

Google business categories

Update to Business Categories in Google Search

By | Featured, In the News

In the following article from Search Engine Roundtable, a new update to Google’s search display is revealed… Google Local Pack Shows Query Dependent Dynamic Business Categories by Barry Schwartz   Google is now dynamically changing the service or business category they show in the local pack next to a business…

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Updated Google AdWords Benchmarks

By | Featured, In the News

Regardless of your industry, keeping track of AdWords benchmarks is important. The article below from WordStream features an updated breakdown for 20 different industries, including auto! Google AdWords Benchmarks for YOUR Industry [Updated!] -by Mark Irvine Whether you’re doing PPC for the first time or you’ve just signed a new…

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reviews

Google Working to Ensure Valid Reviews

By | Featured, In the News

  With the rise of user reviews making or breaking a company or business’s reputation, the danger of corruption is also high. As this article from Chatmeter shows, Google is adding more preventative measures to help minimize illegitimate reviews. Google Joins Chatmeter in the Mission to Ensure Review Legitimacy By…

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Google Dealer Guidebook

Deep Dive into the Google Dealer Guidebook with DEP

By | Featured, In the News

By: Gino Cipperoni At this year’s Digital Dealer Workshop at the Chicago Auto Show, I took dealers through a deep dive of Google’s new Dealer Digital Guidebook (if you haven’t downloaded that Guidebook yet, you can get it here: https://www.thinkwithgoogle.com/marketing-resources/auto-digital-retail-trends/) The Google Dealer Guidebook gives an excellent overview of how…

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