If You Reduce Price, Do It Loud There is no point reducing price if the shoppers interested in the vehicle don’t know it. Give your price changes a megaphone.
Personalization vs. Superior Organization Should your website include the latest personalization techniques for return shoppers, or the best possible navigation for all shoppers? Here’s the answer.
The Ridiculousness of Combining Search and Display Advertising Metrics In-market traffic to your website should convert at a high rate, and that rate should be measured. At the same time, aggressive dealers are also advertising to upper-funnel shoppers, and that different objective requires different metrics.
Leads or Walk-In Traffic? Leads are more relevant than ever when defined properly. This video lays out the facts on leads vs. walk-in traffic.