Blowing Off the Factory Mandate For some dealers, there may actually be a time when it’s impossible to meet factory sales goals using the factory-mandated marketing tools. [xyz-ihs snippet=”BPM-Online-Contact-Us-form-code”]
In-Store Performance vs. Online Performance There is no substitute for a holistic approach to performance improvement; in-store and online performance are complementary.
Comparing Website Results Across Dealer Groups No two systems measure website metrics the same way. Learn why Google Analytics has emerged as the industry standard for website performance comparisons.
Dealer Group Centralization Gone Wrong For dealer groups, the effort to centralize marketing decisions can deliver sizable benefits, but be careful. This video shows how centralization can go wrong.
Helping Shoppers Justify Longer Term Loans The factual justification for longer term loans is something every salesperson should have ready to use at all times and every website should make clear.