The Future of BMW Websites
WHEN IT COMES TO BUILDING
WE COULDN’T WAIT FOR THE FUTURE
Technology is moving faster than an M6 on the Autobahn. You need a website provider that can not only keep up the pace but be aggressively ahead of the curve. Welcome to the innovative offerings of Dealer E-Process. We are proud to be a part of the BMW Certified Program, which protects the integrity of the BMW brand while supporting “dealer choice” in website providers.
Today’s BMWs are more complex than ever before, yet easier and more comfortable to operate. BMWs have a reputation for empowering and inspiring the owners. Expect no less from your website and digital marketing provider.
You need a website with the highest conversion on both desktop and mobile devices. You demand transparency into every number and every penny spent, with accountability at the individual vehicle level. You want the best support in the industry at no extra cost, while guaranteeing compliancy, and allowing the ultimate flexibility. Dealer E-Process makes it easy for you.
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Responsive BMW Websites
DELIVERING THE RIGHT CONTENT ON EVERY DEVICE
Your customers shop on a multitude of devices. A BMW website from Dealer E-Process goes beyond the typical responsive site by offering Responsive websites with server side elements. Simply put, we deliver a graphical user experience that is optimized for any desktop or mobile device.
Building a site is one thing. Optimizing your site and marketing it properly to bring customers in and convert them are the desired outcome. Digital AMMP is your key to success.
- Inventory Based Search Ads
- Foundation & Custom Paid Search Campaigns
- Display Advertising
- YouTube/Video Pre-roll
- Content Engineer Services
- Infographics/Visual Pages
Imagine knowing every move a customer makes on your website. Dealer E-Process’ iSPY is a REAL-TIME digital magnifying glass, identifying customers’ vehicle interests and activity. iSPY sends alerts to your CRM at the moment customers are navigating your website, giving you the perfect opportunity to make your connection. iSPY dealers increase customer connectivity rates 500% versus your ordinary BDC process.
INTUITIVE & INNOVATIVE FEATURES
MEASUREMENT AND ROI
Cost to Sell a Car
By using the Digital AMMP inventory based advertising system, our dealers are able to get away from traditional, costly, “shotgun” marketing techniques, and are now focusing in on advertising a specific vehicle to a customer, at the exact moment that customer is searching for that vehicle
on Google! This dialed-in approach is extremely efficient, dramatically decreases advertising costs, and helps move more inventory. Would you pay $12 to sell a car?
THE MOST ADVANCED VDP
The vast majority of shoppers buying a vehicle after visiting the dealer’s website do so after examining the Vehicle Details Page (VDP) of one or more vehicles in the dealer’s inventory.
The VDP is the most important page on a dealer’s website. Content is king. This product includes:
- Largest Photo Size in the Industry
- 25 Ways to Generate a Lead
- Installed vehicle options
- NHTSA Safety Crash Test Ratings
- Vehicle Green Scores
- Vehicle Awards & Accolades
- Vehicle Inventory Videos
- Customized Vehicle Pricing
- Automated Incentives and Specials Program
- Vehicle Owner Manuals
- Vehicle Brochures
Dealer e-Process’ new Vehicle Pricing Manager gives your dealership precise control over rebates and incentives on the Search Results Pages (SRP) and Vehicle Details Pages (VDP). The vehicle pricing tool also provides options to display any necessary restrictions related to rebates and other incentives.
The best possible website navigation is the key to a dealers’ conversion rate. SEO value is greatly increased when Google connects your most important content to the menu of your website. Mega Menus provide the ultimate navigation advancement for optimized, heavy-content websites. Mega Menus allow massive amounts of content while providing a quicker connection to inventory, coupons, videos, shopping tools, and research information.
WE MAKE IT EASY FOR THE CUSTOMER
Customers utilize Google to find the information they are searching for. “Site Search” allows customers to search a dealers’ website in the same fashion. As a customer types into the search bar, real time search results appear showing available inventory, testimonials, coupons, pages, and videos, which match the search query. This functionality is exclusive to the Dealer E-Process platform
– and customers love it!
When it comes to digital marketing, having the tools to be able to run certain ad campaigns is only half the battle. The other half is having the ability to track every aspect of those campaigns at the most detailed level in order to be able to effectively optimize your ad budget to get the greatest possible return on investment. As a Dealer E-Process website customer, your digital marketing campaigns are fully optimized based on the ultimate goals of lead conversion and vehicle sales.
Is your website being utilized to its full potential? Each Dealer E-Process website features a built in Website Grader. This tool uses a proprietary
algorithm that lets you know what areas of your website need attention and what opportunities you may be missing!
ULTIMATE CUSTOMER SERVICE
WE MAKE IT EASY FOR THE DEALER
We know it can be challenging to connect all of the metrics behind a website and how that equates to vehicle sales. We do it for you.
One login onto a BMW site built by Dealer E-Process will provide you the answers to your Google Analytics, Search Engine Marketing, VDP reporting, lead counts and conversion rates by device type.
Our unique Website Grader utilizes an algorithm based on industry best practices to inform you of everything that is going right on your website at all times, and alerts you to areas needing attention. When the lights are green, everything’s a go! That’s making it easy.
BMW dealers like you are looking for a platform that guarantees compliancy, while allowing you to stand out from the competition.
With a plethora of site editing tools, the Dealer E-Process platform assures the ultimate in flexibility for handling day-to-day functions of your website. Our content management system is easy to understand and easy for anyone on your team to use.
A RESPONSIVE, DEDICATED TEAM
Dealer E-Process is not just another website vendor. When we take the reigns of your website, we become your partner. What good is a responsive website if you don’t have a “responsive” support team standing behind it? We provide our dealers with high-level support, including providing you with a dedicated BMW Performance Manager. Each Performance Manager is Google Certified and well-prepared to have a strategic conversation with your dealership, from understanding the analytics behind your performance to ensuring easy interaction with our technical support team.