ROI from Market Domination A market domination strategy can yield fantastic returns, but it may require a platform overhaul in the beginning.
Blowing Off the Factory Mandate For some dealers, there may actually be a time when it’s impossible to meet factory sales goals using the factory-mandated marketing tools.
Video has long been a merchandising tool to get more of the shoppers who view a dealer’s inventory to contact the dealer. However, video is also a proven communications tool between the shopper and the sales team. While not all shoppers engage with dealership personnel before coming into the store,…
In-Store Performance vs. Online Performance There is no substitute for a holistic approach to performance improvement; in-store and online performance are complementary.