heatmap targeting

CAROi Heatmap Targeting

By | Featured, New Website Features

DEP’s Digital Marketing Department is excited to announce the release of their new tool – CAROi Heat Maps! These maps allow a dealership to clearly see where their marketing budget is being used and how that compares to where their cars are being sold. No need to guess with our…

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reviews

Google Working to Ensure Valid Reviews

By | Featured, In the News

  With the rise of user reviews making or breaking a company or business’s reputation, the danger of corruption is also high. As this article from Chatmeter shows, Google is adding more preventative measures to help minimize illegitimate reviews. Google Joins Chatmeter in the Mission to Ensure Review Legitimacy By…

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video testimonials

You Can Create Affordable Video Testimonials

By | Uncategorized

Testimonials are a great way to boost your dealership’s visibility and reputation. The following article from Digital Dealer shows just how affordable it can be to put together a high-quality video that showcases what customers have to say about all that you do! Video Testimonials For Less Than $100 In…

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Google Dealer Guidebook

Deep Dive into the Google Dealer Guidebook with DEP

By | Featured, In the News

By: Gino Cipperoni At this year’s Digital Dealer Workshop at the Chicago Auto Show, I took dealers through a deep dive of Google’s new Dealer Digital Guidebook (if you haven’t downloaded that Guidebook yet, you can get it here: https://www.thinkwithgoogle.com/marketing-resources/auto-digital-retail-trends/) The Google Dealer Guidebook gives an excellent overview of how…

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customer loyalty

The Key to Earning Customer Loyalty

By | Featured, In the News

Every dealership or company is looking to gain the loyalty of its customers. The following article from Digital Dealer explains that convenience may be the best way to win customer loyalty as well as their business. Winning Customer Loyalty through Convenience – Michael Gorun Customer loyalty is increasingly difficult to earn….

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