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Dealer e Process Announces Launch Of The New BMW of Sterling Website

Friday, March 2nd, 2012

Sterling, Virginia– March 1st – Dealer e Process is proud to announce the launch of new custom auto dealer websites for BMW of Sterling.  Sterling has upgraded their site to become the latest cutting edge lead generating website that includes a custom dealer page geared to their specific market, dealer mobile websites, proactive managed live chat, virtual service consultants, and award winning auto dealer seo platform. Dealer e Process will also be further powering their website with a unique Search Engine Marketing strategy specifically for auto dealers.

 

Their new, easy-to-navigate, Dealer e Process websites give them the advantage that will put them over as the cutting edge dealer in their market.  On top of that, Sterling is launching their brand new mobile site that will allow them to leap into an entirely new market in style.

 

BMW of Sterling is located in Sterling, VA.  They can be found at www.bmwofsterling.com/.

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About Dealer e Process
Dealer e Process is a leading company in online marketing solutions for the automotive industry, providing award winning automotive dealer websites to auto dealers.  The company’s focus on innovative websites and integrated online tools engage consumers and produce more opportunity and conversion for auto dealers than any website provider in the industry.

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Posted in Auto Dealer SEO, Auto Dealer Websites, Press Releases | Comments Off

Dealer e Process Announces Launch of New Honda Of Grand Blanc Website

Monday, February 13th, 2012

Grand Blanc , Michigan– February 13th – Dealer e Process is proud to announce the launch of new custom auto dealer websites for Honda of Grand Blanc.  Grand Blanc has upgraded their site to become the latest cutting edge lead generating website that includes a custom dealer page geared to their specific market, dealer mobile websites, proactive managed live chat, virtual service consultants, and award winning auto dealer seo platform. Dealer e Process will also be further powering their website with a unique Search Engine Marketing strategy specifically for auto dealers.

Their new, easy-to-navigate, Dealer e Process websites give them the advantage that will put them over as the cutting edge dealer in their market.  On top of that, Grand Blanc is launching their brand new mobile site that will allow them to leap into an entirely new market in style.

Honda of Grand Blanc is located in Grand Blanc, Michigan, just north of Detroit.  They can be found at www.hondaofgrandblanc.com.

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About Dealer e Process
Dealer e Process is a leading company in online marketing solutions for the automotive industry, providing award winning automotive dealer websites to auto dealers.  The company’s focus on innovative websites and integrated online tools engage consumers and produce more opportunity and conversion for auto dealers than any website provider in the industry.

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Dealer e Process Continues to Expand Internationally With the Launch of the New Sherwood Nissan of Alberta Canada Website.

Thursday, February 9th, 2012

Sherwood Park, Alberta, Canada– February 9th – Dealer e Process is proud to announce the launch of new custom auto dealer websites for Sherwood Nissan.  Sherwood Nissan has upgraded their site to become the latest cutting edge lead generating website that includes a custom dealer page geared to their specific market, dealer mobile websites, proactive managed live chat, virtual service consultants, and award winning auto dealer seo platform. Dealer e Process will also be further powering their website with a unique Search Engine Marketing strategy specifically for auto dealers.

Their new, easy-to-navigate, Dealer e Process websites give them the advantage that will put them over as the cutting edge dealer in their market.  On top of that, Sherwood Nissan is launching their brand new mobile site that will allow them to leap into an entirely new market in style.

Sherwood Nissan is located in Sherwood Park, Alberta, Canada.  They can be found at www.sherwoodnissan.ca/.

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About Dealer e Process
Dealer e Process is a leading company in online marketing solutions for the automotive industry, providing award winning automotive dealer websites to auto dealers.  The company’s focus on innovative websites and integrated online tools engage consumers and produce more opportunity and conversion for auto dealers than any website provider in the industry.

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Posted in Auto Dealer Internet Marketing, Auto Dealer SEO, Press Releases | Comments Off

Dealer e Process Announces Launch Of The New Schmit Bros Website

Monday, February 6th, 2012

Dealer e Process Announces Launch Of The New Schmit Bros Website

Saukville, Wisconsin– February 6th – Dealer e Process is proud to announce the launch of new custom auto dealer websites for Schmit Brothers Auto.  Schmit Brothers has upgraded their site to become the latest cutting edge lead generating website that includes a custom dealer page geared to their specific market, dealer mobile websites, proactive managed live chat, virtual service consultants, and award winning auto dealer seo platform. Dealer e Process will also be further powering their website with a unique Search Engine Marketing strategy specifically for auto dealers.

 

Their new, easy-to-navigate, Dealer e Process websites give them the advantage that will put them over as the cutting edge dealer in their market.  On top of that, Schmit Brothers is launching their brand new mobile site that will allow them to leap into an entirely new market in style.

 

Scmhit Brothers is located in Saukville and Port Washington Wisconsin.  They can be found at www.schmitbros.com.

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About Dealer e Process
Dealer e Process is a leading company in online marketing solutions for the automotive industry, providing award winning automotive dealer websites to auto dealers.  The company’s focus on innovative websites and integrated online tools engage consumers and produce more opportunity and conversion for auto dealers than any website provider in the industry.

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Dealer e Process Sweeps 2011 Auto Website Awards In Las Vegas

Monday, October 17th, 2011

Las Vegas, Nevada – October 4th-October 11th – Dealer e Process is proud to be the recipients of the most glorified awards in the auto industry during a recent trip to Las Vegas on October 4th through October 11th 2011. Dealerships looking to adapt to changes in their marketplace and incorporate better solutions should take a hard look at the solutions being provided by Dealer e Process, a leading website provider in the United States & Canada.

Dealer e Process Automotive Website Awards 2011

Dealer e Process Wins Highest Award – Search Marketing Category

PCG Digital Marketing today announced that Dealer e Process was chosen to receive a ‘Pinnacle’ 2011 Automotive Website Award (AWA) for search marketing. Dealer e Process is also 2010 AWA ‘Pinnacle‘ winner.

The Pinnacle award is the highest recognition the AWA provides in the Search Marketing category. Dealer e Process and the companies receiving this award have designed and delivered search compliant websites that stood above their peers. Pinnacle Platform winners deliver outstanding digital marketing platforms for car dealers and show an unprecedented attention to detail in live production. Members of this elite group of website design professionals have demonstrated that their products deliver outstanding results for clients.

Dealer e Process Wins Technology Award – Fixed Ops Revenue – Virtual Service Consultant

PCG Digital Marketing today announced that Dealer e Process was chosen to receive a 2011 Automotive Website Award (AWA) in the Technology category for Best Fixed Ops Website Marketing Software.

Car dealers looking for new ways to increase Fixed Ops revenue need to start with the basics. Dealer e Process took a hard look at the traffic that is already coming to service pages on dealer websites. They decided that they could increase the conversion experience by rethinking the appointment process. The result of their conversion and engagement study was the creation of the Virtual Service Advisor (VSA). The software replaces boring service appointment forms and interacts with consumers by providing live pricing and service suggestions for their vehicle. The end result is a 300% increase in service leads through this online scheduling tool when compared to service appointments booked with traditional “boring” forms.

Dealer e Process Win Most Leads Per Inventory Page Views

Dataium, the largest aggregator of internet shopper behaviors for auto dealer website, announced on October 5th, 2011 during Digital Dealer 11 that Dealer e Process was chosen to receive the 2011 Award for Most Leads Per Inventory Page Views.

With each click, search, and submission, consumers leave behind valuable and insightful data and statistics about their habits, interests, and future behaviors. Like footprints in the sand, these behavioral events leave behind digital footprints—data. These footprints, when collected, aggregated, and analyzed, provide important information regarding online purchasing behavior and activity, consumer trends, interests, and intent, and the effectiveness of promotions and web design.

Dealer e Process Win Most Leads Per Vehicle Details Page Views (VDP’s)

Dataium, the largest aggregator of internet shopper behaviors for auto dealer website, announced on October 5th, 2011 during Digital Dealer 11 that Dealer e Process was chosen to receive the 2011 Award for Most Leads Per Vehicle Details Page Views.

A VDP occurs when the shopper selects one of your vehicles to explore further. Dealer e Process websites outperformed all other websites providers when it comes to conversion to a lead.

According to Dave Page, owner of Dealer e Process, “This award represents a metric that is the key to success for auto dealers today.  The inventory for an auto dealer is the bloodline to their success. Dealers must ask themselves, why is my website not generating opportunity/leads for me when customers are on the website?  Is it the website design or the fact it looks like everyone else’s in my market? Lack of engagement?  Typical lead forms that don’t convert? “

About Dealer e Process
Dealer e Process is a leading company in online marketing solutions for the automotive industry, providing award winning automotive dealer websites to auto dealers and media companies.  The company’s focus on innovative websites and integrated online tools engage consumers and produce more opportunity and conversion for auto dealers than any website provider in the industry.

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Posted in Auto Dealer Internet Marketing, Auto Dealer SEO, Auto Dealer Websites, Endorsement, Fixed Ops, Press Releases | 1 Comment »

Google Bread Crumbs Turn To Loaves of Bread This Morning

Tuesday, August 16th, 2011

Everyday I wake up and head into the offices of Dealer e Process, I am systematically doing searches on Google to see what has changed from 24 hours ago. And guess what – here we go again! Do a search on your dealer name and take a look at Google’s latest change to the bread crumbs for your dealer’s website.

 

These links, Search Inventory, Used Specials, Hours & Directions, Used Specials, Parts Department, Certified Inventory,  were known as bread crumbs to a website. Now, Google has quadrupled the size of these bread crumbs including a description and link to the appropriate portion of the website resulting into a loaf of bread!

Here is the golden question; How is your dealer website going to dictate which links Google decides to pull as a bread crumb? I would highly suggest that you make sure that all images and buttons on your website have the proper alt image tags in place, and every page of your website have unique meta data.

How does this benefit the dealer? The great part of all about this change, is it pushes the majority of third party listing for your dealership name “under the scroll”, where nobody looks!

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How To Get 50% More Traffic To YOur Auto Dealer Website

Wednesday, May 25th, 2011

Would your auto dealership  say “no thanks” if someone offered you an easy way to get 50% more visitors to your website? Probably not. However, that’s exactly what most webmasters are doing. There’s a simple thing that you can do to drive many more visitors to your site.

The Internet is not just Google

Last week, research company Experian Hitwise published the search engine market shares for March 2011. Google accounted for 64.42 percent of all U.S. searches, Bing-powered search comprised 30.01 percent of searches for the month.

Most auto dealer website companies focus on Google and ignore all other search engines when it comes to search engine optimization. Ignoring Bing is a mistake. A market share of 30% is huge and there are several reasons why you should include Bing in your SEO activities.

Three reasons why it makes sense to optimize your website for Bing

1. There’s less competition on Bing

Most webmasters concentrate on Google. It is easier to get high rankings on Bing because fewer people compete aggressively for the same keywords.

2. Millions of searchers will find your site

As mentioned above, Bing currently has a market share of 30%. That’s just half of the market share that Google has but that’s still millions of people who might be interested in your website.

If you have just focused on Google then you can increase the number of website visitors by 50% just by adding Bing to your search engine optimization activities.

3. Bing searches deliver more click-throughs

According to the Hitwise data, Bing powered search engines achieved the highest success rate in March 2011. More than 80 percent of searches executed resulted in a visit to a website.

Google achieved a success rate of 66 percent. It might be that the search results snippets in Bing are more attractive or the results in Bing are simply more relevant.

How to optimize your website for Bing

Google and Bing return different websites for the same search query. That means that they use different ranking algorithms and that it is difficult to optimize the same page for both Google and Bing.

If you want to get the best possible results, optimize some pages of your website for Google and other pages of your website for Bing. The more pages of your website you optimize, the better.

Contact Dealer e Process today to get your dealer website optimized for Bing at 877-251-2555

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Why Auto Dealer SEO Is Like Link Wealth Building

Friday, April 8th, 2011
Search engine optimization is very similar to wealth building. If you do the wrong things and listen to the wrong people, you might lose everything and you might be left with nothing.

Google Money

1. Time is a factor

If you are young and invest your first dollars then you won’t become a millionaire overnight. It takes some time to build your wealth and if you invest regularly, you will earn more than people who invest only once. If you invest too little, you won’t get the same results as people who are serious about building wealth.

Search engine optimization works exactly like that. If your website is young, then it will have only a few rankings. You have to optimize the pages and the backlinks of your website and you have to do it regularly. The more time you invest in optimizing your site, the sooner you will get results.

2. First things first

When you start investing, you cannot participate in the big deals that require a lot of money. It’s the same with SEO. If your website doesn’t have many rankings yet, then it doesn’t make sense to target very competitive keywords such as “mp3″ or even “credit cards”.

The big players in your niche have the high rankings for these keywords and they have several advantages (more backlinks, more visitors, more trusted by Google, etc.).

Start with very targeted keyword phrases that consist of 3-4 words. It is much easier to get high rankings for these keyphrases and you will also get higher conversion rates with very targeted keyphrases.

The more rankings your website has, the easier it will be to get high rankings for more competitive keywords. Then you can start to compete with the big guys for the more general keywords.

3. You have to be careful

There are many people who promise to make you rich overnight. Others promise incredible profits. The more aggressively you invest, the more likely it is that you will lose everything.

It’s the same with SEO. If you use aggressive (and often shady) SEO methods then you put your website at risk. Aggressive tactics often deliver great results for a short period. Unfortunately, all of them also lead to massive problems with Google. Many websites have been banned from Google because they used spammy SEO tactics.

If you see offers like “thousands of backlinks with no work” or “fully automated auto dealer SEO solution” then you should be very careful. In both finance and SEO, there are many snake-oil salesman. Don’t fall for them.

Getting your website on Google’s first result page isn’t rocket science. It requires some work but it is possible if you do the right things in the right order. Use search engine optimization methods that are approved by search engines to make sure that your website gets lasting results.

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How Google Segments The Contents of a Web Page

Wednesday, March 30th, 2011

Last week, Google was granted a patent that describes how Google might segment the content of a web page. Depending on the location of the content, a web page will get higher or lower rankings.

Google Segments

Why is it important to segment a web page into different parts?

The average web page consists of several parts: a header, a footer, the website navigation, the main content, ads, etc.

Not all parts of the page are equally important. To determine the position of a web page in the search results, text that appears in the main content of a web page is more important than text that appears in the footer or in ads.

How does Google analyze the content of a web page?

According to the patent text, Google looks at the HTML of the page. Google also tries to simulate the display of a web page in a web browser to understand the location and the purpose of different parts of the page.

What exactly does Google analyze in the different parts of a web page?

The patent lists several “modules” that are used to analyze a web page:

1. Link analysis

Links found in different semantically distinct regions may be assigned different weights. That means that the influence of a link in the main part of a web page is probably higher than the influence of a link in the footer.

2. Text analysis

The importance of text on a web page is rated by location. For example, if a keyword appears in the main content area of a web page or in the title, then this page will rank higher than a page that has the keyword in the footer.

3. Image captioning

Text found near an image is more relevant to the image than text further away from it. This module can be used to rank a picture in image search.

4. Snippet construction

Google usually does not use the meta description tag for the snippet that is displayed on the search result page. According to the patent, Google creates the snippet based on the text in the web page section that is the most relevant to the keyword.

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Dealer eProcess Wins 2010 Pinnacle Automotive Website Award (AWA) For Search Marketing

Wednesday, October 13th, 2010

PCG Digital Marketing selects Dealer eProcess to receive a 2010 Pinnacle Automotive Website Award in the Search Marketing category at the AWA breakfast ceremony in Las Vegas.

(RUMSON, NJ) PCG Digital Marketing today announced that Dealer eProcess (http://www.dealereprocess.com) was chosen to receive a Pinnacle 2010 Automotive Website Award (AWA) for search marketing.  The awards were presented to the leading automotive website companies at the AWA breakfast ceremony in Las Vegas. The awards ceremony preceded the official start of the 9th Annual Digital Dealer Conference & Exposition.  Dealer eProcess was chosen to receive the Pinnacle award for search marketing.

The Pinnacle award is the highest recognition the AWA provides in the AWA Search Marketing category. The companies receiving this award have designed and delivered search compliant websites that stood above their peers. Pinnacle Platform winners deliver outstanding digital marketing platforms for car dealers and show an unprecedented attention to detail in live production. These automotive platforms reached the pinnacle for scoring in our AWA benchmarks and live testing, which demonstrates that these companies practice what they preach.

The websites created by Dealer eProcess were some of the most impressive that we reviewed in the Search Marketing category. Dealer e Process is returning to the awards podium for the second time after securing a 2009 ASMA Awards for Industry Leadership in last year in Search Marketing. Brian Pasch, CEO of PCG Digital Marketing stated “Dealer e Process websites set the bar this year. Our team sat through a two-hour presentation of the Dealer e Process website and related technology. This prompted one of our board members to announce; this is the best presentation that I have seen to date!”

The 3rd annual Automotive Website Awards (AWA) were created by PCG Digital Marketing, recognized leaders in automotive digital marketing strategies.  For 2010, PCG Digital Marketing recognized the industry’s best website platforms across three different categories: design, technology and search marketing.

The Automotive Website Awards seek to provide car dealers with an unbiased evaluation of automotive website platforms and integrated search marketing tools.  The 2010 AWA study included a review of over 50 automotive website providers.

This year’s published study includes 160 pages of valuable information regarding automotive website platform choices, search marketing performance, design and technology. The report is the industry’s reference guide for the best in automotive website technology and design.

To download a full PDF version of the Automotive Website Awards study, please go to www.automotivewebsiteawards.com/2010-AWA-whitepaper.pdf .

About the Brian Pasch and PCG Digital Marketing

Brian Pasch, CEO is a veteran marketing expert and a noted expert in the field of Automotive SEO and Automotive Digital Marketing. His career has spanned both management and technology roles.

He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies that can provide a cost effective channels for business advertising and lead generation.

PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

For more information, visit http://www.automotivewebsiteawards.com

Contact PCG Digital Marketing

Carrie Hemphill

Media Contact

Carrie.hemphill@pcgdigitalmarketing.com

732-450-8200

http://www.pcgdigitalmarketing.com

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