Formerly of Dealer Direct, Bill Macdonald Ford has upgraded their website to the latest in SEO and lead generating sites courtesy of Dealer e- Process.  “The internet department of a dealership will live and die by how well it does in Google searches,” said Troy Piper, internet sales manager at MacDonald Ford.  “We wanted to get away from the cookie cutter websites that were designed to keep every franchise store looking the same.  The SEO is not state of the art on franchise websites.”

One thing was clear first and foremost Bill Macdonald Ford needed an overhaul to compete in a crowded Michigan area marketplace.  Sitting  just north of Detroit and not far from the Toronto area,  Bill Macdonald was facing some stiff competition and the same old manufacturer site just wasn’t getting the job done.  It wasn’t getting them the leads they needed to stay competitive.  Dealer  e-Process gave them a new, unique and colorful design that stood from their old grey on grey site.  They also wanted a homepage that was less cluttered and easy to navigate.  This helped to increase traffic to their service and finance pages as well as allow for a better viewing experience.  On top of that they also felt it was necessary to engage their customers using Dealer e-Process’ award winning live chat.  All this was designed to fix one of their biggest problems, they weren’t keeping viewers.

“It is our belief that we need to keep the customer on our website as long as possible and keep them engaged.” Troy said.  We felt it was important to engage our customers early and often as soon as they got on the website.  Other dealers in our market were using the service module of the website to keep customers engaged and upsell them.  We felt that was critical.”

As for their new site Troy said “There is not another in our market that looks the same, our customers can get anywhere they want to with ease.”  Not only was the form and function of the site a huge improvement but Troy and Macdonald Ford are very excited to incorporate Facebook, YouTube, and the rest of their social media to take their site’s SEO to the next level.

On top of a new SEO strategy and a site that stands out in the crowd, the need to stay on top of the latest trends and new technology was a must for Troy and Macdonald Ford.  “In a market that is becoming more dependent on the internet, the dealership that stays on the cutting edge is the one that will survive.” Troy said.  “We felt it was very important