A great automotive website starts with great design.
Here at Dealer eProcess, we use the latest in website design technologies and trends, and mix it together with years of website conversion data, to create the most stunning and effective websites for our dealers. With endless design capabilities, DEP will help you create a site that fits your store’s unique needs in a way that looks great on any device and converts traffic into leads at the highest rate.
A WEBSITE YOUR CUSTOMERS WILL LOVE
The DEP website platform was designed with a unique, customer-centric design. All website features, from navigation to image optimization, were built within our responsive platform to give the customer the quickest, easiest car-buying experience possible. Whether a user is on a mobile device, tablet, or desktop, they will get a completely secure (SSL/HTTPS) hassle-free web-browsing experience that no one else can match. The ease of use of our platform is the reason why no sites generate more leads than Dealer eProcess.
Dealer eProcess developed its website platform from the ground up, and is the only company in the industry that utilizes RESSponsive 3.0 technology. RESSponsive design ensures that your website functions perfectly on any device to give your customers the best possible web-browsing experience. With a true RESSponsive site, everything from vehicle photos to 3rd-party plugins become optimized for desktop, mobile, and tablet devices, giving your customers a fluid experience across all platforms.
Quick Link Guide
HOME PAGE VIDEO
The Spanish speaking market is by far the fastest-growing market segment in the entire country. Having a Spanish language site built from the ground up to reach out to this large, affluent demographic allows you to communicate to Hispanic shoppers in a way that your competitors are not. Data shows that Hispanic searchers who communicate exclusively in Spanish tend to share more promotional and high-equity content than those who prefer to communicate in English, and even more still than general population influencers. This means that building a Hispanic following today has a very good chance of growing into a strong referral network as years go on. The bottom line here is that if you look to the future, you’ll see that more and more businesses will have full Spanish sites. Getting to the party early gives you a chance to dominate this growing market and make it difficult for your competition to catch up once they finally get on board.
Customers who might be down on their luck and have bad credit just need a dealer who is going to treat them right and get them into a car they can afford. Many times, going to a standard dealership website can be a bit intimidating for a customer who’s in a less-than-ideal credit position. This is where having a dedicated Finance Website can really help both you and your customers. With a dedicated finance website, you can create a much more inviting, non-threatening car-buying experience for the shopper who is just looking for a dealer that can get them approved. Special Finance Websites are a perfect way to become the go-to dealership amongst bad credit customers.
Your Service Center is the most profitable part of your dealership. A consistently full service lane leads to more money in your pocket, more upsell opportunities, and a chance to get in front of more potential customers. Unfortunately, most dealer websites have a slimmed-down service page that offers a poor user experience and doesn’t lead to greater conversion. With the Dealer eProcess Service Website Platform, you’ll be able to reach more service customers, generate more ROs, and gain greater visibility on Google to steal customers from independent service providers and other dealers in your market.
With DEP’s Mega Menus, website navigation is quick and easy. Within this complete menu system, customers can find everything from complete inventory listings to current parts and service coupons. The customer never has to dig into your site to find the content they need because our Mega Menus bring it straight to them. Plus, by incorporating more relevant website content into the menu bar, Google gives your site more authority than ever before.
REAL TIME SEARCH
Google has trained the world on how to easily search for anything they’re looking for, and we feel that your website should offer the same familiar experience. With our real time site search, customers can simply type in whatever they’re looking for, and the site will automatically present them with all the website content that matches their search. It’s the “Google Experience” on your own website!
THE MOST FUNCTIONAL SRP IN THE INDUSTRY
In the past it used to be all about the VDP. But these days, the Search Results Page (SRP) is truly where the magic happens…so long as your SRP can perform the way it needs to. With today’s shoppers increasingly going to their mobile devices to shop for cars, the amount of pages a customer views on websites is going down. This means you have less of a chance of your shoppers actually getting past the SRP on your site. Because of this, your SRP has to have some serious functionality in order to convert more of your web traffic. This is why we built our SRP to be the most functional and robust SRP in the industry.
Our SRPs include all of the following features not found anywhere else:
- Largest vehicle photo size
- ALL vehicle photos
- Custom pricing display
- Rebate calculations
- Custom call-to-action buttons
- Video integration
- Monthly payments
- 3rd-party integrations
- Window stickers
- Side-by-side vehicle comparisons
- Detailed vehicle information
- Vehicle comments
THE INDUSTRY’S MOST ADVANCED VDP
For the customer that wants to take an even closer look at individual vehicles on your website, we’ve developed the industry’s most complete Vehicle Details Page (VDP). When a shopper gets to the VDP, they’re typically looking for information that goes beyond the plain old “vin details” of that car.
Customers really want to dive in and learn what makes that particular vehicle special, which is why our VDPs come standard with the following information:
- Monthly payments
- Vehicle details
- Installed options
- Trade-in evaluation
- Unlimited customizable pricing fields
- Used vehicle original MSRP data
- Vehicle inventory videos
- 360˚ interior and exterior views
- Owner’s manuals
- Window stickers
- NHTSA Safety Crash-Test Ratings
- Green score ratings
- Vehicle awards & accolades
- Vehicle window stickers
- Automated incentives, rebates, and specials program
Website chat platforms have become the norm in the automotive industry. Chat is a great solution that allows you to speak to each customer in real time and gives you the best chance to get them offline and into the store. However, not all chat platforms are created equal. Dealer eProcess has invested a great deal of time and effort to create the most effective chat program for your store. Below are some features that make our chat platform better than the rest.
PRICE DROP ALERTS
Let’s face it, the car-buying experience is a long process. Customers are constantly browsing different dealer websites looking for the best price. With our Price Drop Alerts, if a customer visits your site and finds a car they’re interested in, they can sign up to receive alerts if the price on that vehicle ever changes.
Once the customer has opted-in for Price Drop Alerts, a simple change in a vehicle’s price will automatically send that customer an email alerting them to the fact that the car they’re interested just had its priced reduced. This draws them back to your site and, ultimately, right into your showroom.
ONE MINUTE ePRICE &
One Minute ePrice is the classic “Get ePrice” button on steroids. With One Minute ePrice, not only will customers be submitting their contact information to the dealer, but our system will simultaneously send out an email displaying that customer’s personal ePrice.
Instead of simply displaying the price of a vehicle at first glance, the unique Price Unlock feature hides the price until the customer chooses to ‘unlock’ by submitting their contact information.
With the eAuto Payments pricing tool, customers can start the deal online for an engaging, secure shopping experience. Customers can calculate a monthly payment based on real time credit data and receive an expected price for lease or finance options. eAuto Payments takes much of the hassle out of the car-buying process which makes customers happier and more confident in doing business with you.
eAutoAppraise is powered by NADAGuides and CreditMiner. With this #1 lead-generating tool, customers will not only know what their car is worth, but get pre-approved in real time with a firm offer of credit via the industry’s top credit bureaus.
This one-of-a-kind tool gives dealers ultimate control over the offer price for any vehicle, connects to new vehicle incentives and special programs, displays dealer inventory matches, and gives the consumer the ability to upload pictures/videos of their trade-in. Plus, this fully-responsive tool is guaranteed to work flawlessly on any device.
CreditMinerSM is the automotive industry’s only real time pre-screen/pre-qualification provider.
Its proprietary software platform provides the industry with permissible full file bureau data from TransUnion, Experian, and Equifax. CredtiMinerSM is integrated into Virtual Credit Consultant, DeskMiner, eAutoAppraise, and most leading CRM & Equity Mining companies within the automotive space.
Let’s face it, there’s no reason why customers shouldn’t be able to shop for parts on your website.
Parts websites have dominated this massive ecommerce segment for years, leaving dealers with nothing but crumbs. Well now the tables have turned.
With our online parts catalog, customers can easily shop your parts store. From any device, shoppers can quickly find the parts that they need and place their order directly on your site. You can now start to gain a bigger piece of the multi-billion dollar aftermarket parts segment and start generating more cash for your store.
The Virtual Service Consultant is a fully-responsive tool that allows customers on any device to easily schedule service appointments.
VSC is a one-of-a-kind scheduling software developed specifically for auto dealerships and independent repair facilities looking to make an impact in their service departments online.
The virtual assistant will walk customers through the process, offering complimentary services to begin the upsell process before they even drive up to your service lane. This leads to more ROs and more profits!
You might not realize it, but website personalization is everywhere. Personalization is the act of changing the content on a website after a user visits to make it more relevant to their own personal shopping experience. Think of the last time you went to Amazon.com. Did you see images of items you recently browsed? Did you see related items? Were there offers that were completely relevant to you? Of course there were.
With DEP, your dealership website can have the same functionality. Once our website platform identifies what vehicle(s) a customer is most interested in, the website will change to feature those vehicles the next time the customer comes back to your site. This deeper level of connection between the consumer and dealership is what makes our websites the highest-converting websites in the industry.
Offering customers gift cards to come into your store is nothing new. But presenting customers with targeted offers based on what they’ve viewed on your site, how far they are from your dealership, and other personalized information, changes the game. With our logic-based DriveCentive platform, gift card offers can be strategically placed in front of the right customers to give them that final push needed to get them into your showroom.
Apple & Android
Most people open up their smartphone before they even get out of bed in the morning, so it’s crucial for your website to fully integrate with this technology. With our Apple/Android integrations, we can send everything from directions to coupons straight to the native apps on your customers’ phones, putting all of your best content directly in front of them. Make the smartphone your new business partner with all of the great integrations between your DEP site and the Apple and Android systems.
Social media is changing the game. All customers coming to your site have some level of social engagement in their lives.
Our Social Media Integration lets customers include your dealership in all of their social interactions. Everything from our Social Media Toolbar to our Facebook Inventory Widget is designed to make you a part of every conversation, and makes you the most “social” dealer in your market.
Now more than ever, customers are looking to their peers to determine what dealers to do business with. Shoppers scour dealer reviews to make sure that they choose a dealer with a solid reputation. This is why our aggregated reviews are such an important part of your online presence.
Through our Dealer Watch system, we can now automatically post all of your best reviews, from all major websites directly to your website, making it easy for your customers to see that you are a well-liked and respected dealer in your market.
These days, more and more shoppers want things done their way. That’s why we see consumers going to Tier 1 sites to personalize their vehicles more frequently than ever before. However, the problem is that when a consumer builds a car on an OEM site, all dealers in the area have to now fight over that lead. If a consumer can build a car on your site, then you’re the only one that owns that opportunity.
Our Advanced Vehicle Configurator lives on your site and gives your consumers the ability to build and price cars with only you. This keeps them on your site and offers a great SEO boost as well.
The way a vehicle is priced on your website can be the difference between getting a lead or letting the customer slip away. With the Dealer eProcess Pricing Manager, you can ensure that all of your vehicles are correctly priced and displayed in a way that makes them the most appealing to your customer base. Never lose a customer because of price ever again.
FULLY-RESPONSIVE DYNAMIC PAGE BUILDER
The ability to create brand-new web pages on the fly is critical for the health of your dealership and your website.
This is why the DEP Dynamic Page Builder is such a critical tool. Not only is it the only page builder in the industry with automotive-specific widgets, but it also is fully-responsive. This means you only have to build the page once and it is optimized for all devices. Creating great content has never been easier.
Imagine knowing every move a customer makes on your website. iSPY is a real time digital magnifying glass; identifying customers’ vehicle interests and activity.
iSPY sends alerts to your CRM at the moment customers are navigating your website, giving you the perfect opportunity to make your connection. iSPY dealers increase customer connectivity rates 500% versus your ordinary BDC process.
Dealertrack & RouteOne Integration
The finance application process in your store just got a whole lot easier.
With our DealerTrack & RouteOne integrations, the finance application on your website is sent straight into those systems.
We know it can be challenging to connect all of the metrics behind a website and how that equates to vehicle sales so we do it for you. One login built by DEP will provide you the answers to Google Analytics, Search Engine Marketing, VDP and SRP reporting, lead counts, conversion rates, 3rd-party sites, and more!
Search Engine Optimization
Your ranking in Google is one of the most important aspects of your business. A solid SEO strategy will ensure that customers can easily find your site before they find your competitors’. This is where DEP’s advanced SEO tools and techniques can really take your store to the next level. From our Advanced Article Network, which provides limitless relevant content to your customers, to our Custom Content Engineering Team who can help you dominate searches in your market, you can rest assured that car buyers will never be able to say they couldn’t find your website. And when more customers find your site, you sell more cars. It’s SEO, simplified.
When a customer writes a review about your store, good or bad, you need to know about it.
The Dealer Watch system constantly monitors the internet and alerts you whenever your dealership gets mentioned on any major website. This simple tool allows you to better handle your online reputation, and monitor your competitors’, and ensure that yours is the most reputable dealership in town.
How important is it for you to know which marketing networks sell you the most cars?
Most digital marketing vendors in today’s industry can only report on clicks, impressions, page views, etc. None of these metrics tell you anything about how many cars you sell. How can you track true marketing ROI if you can’t match sales to marketing spend? Trying to understand whether or not any of this activity resulted in any car sales has been impossible…until now.
CAROi is the ONLY system in the industry that can tell you if your digital marketing dollars are actually selling you any cars. When the CAROi system is linked to your DMS, any phone calls, chats, web form leads, or website plugins that can be matched to a sale, get reported within the CAROi dashboard.
With CAROi, you’ll finally know where your marketing profits are coming from, so you can focus on the areas that make you the most money and eliminate waste.
Inventory searches on Google are at an all-time high. With our Dynamic Inventory Search campaigns, if a customer in your market is looking for any car you have on the lot, our system will send them an ad for that vehicle. When they click on that ad, the system will take them to the vehicle’s listing page on your site. It’s an easy process for the customer to quickly find what they’re looking for, fill out a lead, and then come in the door.
These campaigns are all about gaining market share and stealing customers from your competitors by reaching new customers in your market. If a customer in your market is trying to decide what dealership they want to do business with, they better see your ads all over the place. Your competition will be furious, and you’ll sell more cars.
Don’t let the Jiffy Lubes and Midases of the world steal your customers. Our Fixed Ops Service campaigns will help you drive service ROs and get more customers into your doors. Target everything from oil changes to wheel alignments, and make sure that customers see you first. Plus, for you Toyota dealers out there, we are also a TDDS Approved Parts and Service digital marketing provider.
If you have a focus on secondary finance, we can help grow your business. Our Special Finance campaigns target shoppers in your market who may be in an unfortunate credit situation but need to buy a car.
With our Spanish Language PPC Campaigns, you can easily target the growing Hispanic populations in your market — giving those customers a better experience, and giving yourself a leg up on your competition.
DYNAMIC VDP REMARKETING
When shoppers see an ad that is relevant to their needs, they are far more likely to engage with it than an ad that doesn’t speak to them. Our inventory-based remarketing allows you to follow customers around the internet with images of the exact cars they browsed on your website. A click on one of these ads will direct a shopper right back to the VDP.
GOOGLE PREMIER PARTNER
Our status as a Google Premier Partner has given us the opportunity to expand our platform in ways that truly benefit our clients and keep them ahead of the game. Through this partnership, we gain access to systems and services that give us the ability to make our clients’ accounts reach their highest potentials. Whether it’s working with Google to beta test a great new ad feature, or simply working through our partnership channels to expedite account changes and upgrades, working directly with Google helps us maintain the highest level of quality for our clients, and achieve ever greater ROIs.
BING SELECT PARTNER
As a Bing Select Partner, we are able to give our clients access to an extremely cost-effective, and often overlooked, marketing outlet. Customers on Yahoo/Bing are not only more affluent and have overall higher incomes, but can oftentimes be reached more effectively than through other marketing media. This Yahoo/Bing partnership is another tool in our arsenal that we can use to effectively spread out our clients’ budgets to make sure that the optimal mix of ad spend is constantly being achieved.
DYNAMIC LEASE/OFFER PAGES
Dealer eProcess customers don’t ever have to worry about missing out on the opportunity to present a user with the best manufacturer incentives available. This platform consists of both dynamically generated ads on Google and Yahoo/Bing, and dynamically generated landing pages that contain all the information about these offers that consumers could possibly want.
By combining our dynamic ad platform with these advanced landing pages, our dealers have not only seen an increase in leads, but also a decrease in their costs per click, due to the high relevancy of the ads and landing pages. Plus, since we embed these pages on your site, and DON’T USE FRAME-INS, your site will also get a boost in SEO!
Every minute there are over 7 navigations to car dealers via the WAZE app, and every 5 minutes there are over 56 searches for vehicle service centers. By not taking advantage of WAZE advertising, you run the risk of having customers get directions to competitors’ showrooms and service lanes instead of your own.
With WAZE, you have a number of different opportunities to put your brand in front of consumers at the moment they’re looking to drive to someone’s lot, including:
• Branded Pins: Basically an in-app billboard branding your store when users search for a local dealer.
• Zero-Speed Takeovers: Reach drivers when their attention is highest with WAZE’s highest impact ad format.
• Search Promotion: Your brand can show at the top of search results when users search for relevant brand or dealer terms.
Google Posts is the way to put a vivid image of your store and your offers on the front page of Google! Posts allows you to place scrolling banners just under your Google My Business listing. These banners are managed and can be rotated and changed as needed to ensure your messaging is always relevant and gives you the most visibility on the ever-important front page of Google.
Dealer eProcess can help manage your Google Posts so you can take advantage of this precious real estate!
Dealer eProcess is not just another website vendor.
We don’t just build a website and let you fend for yourself. Instead, we strive to create a lasting partnership with all of our customers in an effort to ensure continued success. What good is a responsive website if you don’t have a responsive team standing behind it? With dedicated teams of account executives, marketing strategists, and technical support, we provide our dealers with high-level support, ensuring easy interaction with our team.