Want to know if your SEO and Organic traffic is profitable?
Want to know if you should spend more money on Google, Bing, or Facebook?
MANAGING YOUR WEBSITE.
WE MAKE IT EASY!
You need a website with the highest conversion on both desktop and mobile devices. You demand transparency into every number and every penny spent, with accountability at the individual vehicle level. You want the best support in the industry at no extra cost, while guaranteeing ultimate flexibility. You demand the best, and Dealer eProcess delivers the best.
Your customers shop on a multitude of devices. A website from Dealer eProcess goes beyond the typical responsive site by offering Responsive websites with server side elements (RESS). Simply put, we deliver a graphical user experience that is optimized for any desktop or mobile device.
We’ve created a complete, fully translated Spanish platform. All vehicle information, down to the specs, and testimonials, are translated in the platform (not using Google Translate).The URL and meta data is fully translated as well to provide a comprehensive Spanish website design.
Dealers who operate in markets with high percentages of Spanish speaking residents need a fully compliant Spanish language solution. Many previous attempts at Spanish website platforms, by other website companies, have been underwhelming. In many cases, the Spanish was poorly translated and the cultural changes in website design were never addressed. Dealer eProcess has finally made a full Spanish language platform with a truly authentic look and feel.
In addition to Spanish language websites, Dealer eProcess offers integrated Google AdWords/Bing campaigns in Spanish. The combination of in-language advertising and Spanish content pages makes for a great marketing success story.
Easy Site Navigation
The best possible website navigation is the key to a dealer’s conversion rate. SEO value is greatly increased when Google connects your most important content to the menu of your website. Mega Menus provide the ultimate navigation advancement for optimized, heavy-content websites. Mega Menus allow for massive amounts of content while providing a quicker connection to inventory, coupons, videos, shopping tools, and research information.
Customers utilize Google to find the information they are searching for. “Site Search” allows customers to search a dealer’s website in the same fashion. As a customer types into the search bar, real time search results appear showing available inventory, testimonials, coupons, pages, and videos that match the search query. This functionality is exclusive to the Dealer eProcess platform –and customers love it!
Vehicle Shopping Just Got Easier
Search Results Page
Engage your customers with an SRP page designed for today’s online shopper. Giving the consumer the ability to view all photos for each vehicle right from the SRP allows your consumer to shop your inventory with ease. Once they find their vehicle of interest, we deliver a custom pricing display, as well as Calls to Action, which drive higher conversions.
- Highest converting page of the website
- SRP vs VDP reporting
- Largest photo size
- View ALL photos from SRP
The Most Advanced VDP
The vast majority of shoppers that purchase a vehicle after visiting the dealer’s website do so after examining the Vehicle Details Page (VDP). The VDP is the most important page on a dealer’s website. No other VDP includes more info about the vehicle the customer is researching.
- Largest Photo Size in the Industry
- Vehicle Details & Installed Options
- eAuto Appraise
- 8 Customizable Pricing Fields
- Used Vehicle Original MSRP Data
- Vehicle Inventory Videos
- 360 Degree Interior and Exterior Views
- Vehicle Owner Manuals
- Vehicle Brochures
- NHTSA Safety Crash Test Ratings
- Vehicle Green Scores
- Vehicle Awards & Accolades
- Vehicle Window Stickers
- Customized Thank You Pages
- Automated Incentives and Specials Program
- Similar Vehicles
- Customer Testimonials
- Dynamic Call Tracking on New and Used
Price Drop Alerts
Customers want the car buying experience to be easy, and nothing makes car shopping easier for your customers than our real-time price drop alerts. If a customer is interested in a car on your site, they can sign up to receive email alerts whenever the price lowers on that vehicle, or if the vehicle is sold. This simplifies the process for the customer, and generates more leads for YOU in the process. It’s a win-win!
YOUR WEBSITE DELIVERS A
Every customer is different. They shop differently, are interested in different vehicles, etc. So, does it make sense to show every customer the exact same content on your website? Of course not, and with our new personalization system, your website can evolve WITH the customer as they go through their own path to purchase. As they view more and more vehicles on your website, your site’s features and functionality will actually CHANGE to match their search, immediately giving them the most relevant content any time they return to your site. See the image below to see how your website will evolve with your individual customers.
With Personalization, the DEP Smart Search bar gets even smarter, prompting each customer to continue researching the vehicles they’ve shown the most interest in.
2. Custom Videos
The Personalization engine turns your homepage into a video gallery of all the vehicles the customer is currently shopping. Giving them quick access to the vehicle info their most interested in. This speeds up the research process, which shortens the buying cycle, which means you get paid quicker!
3. Model Scroller
Let the personalization engine customize your website model scroller to give the customer quick, one-click access to the models they’ve viewed on your site.This leads to quicker site navigation, and happier customers.
4. Homepage Banners
The marketing banners on your homepage are your largest assets. The personalization engine makes sure that the large, vibrant messaging each customer sees is custom tailored to their needs and interests.
Through the CAROI system, we know which website visitors have purchased vehicles from you. If the personalization engine detects that a person who recently bought a car is on your site, all of the homepage content will be swapped to focus on service offerings.
The DEP Chat has always been great at starting conversations with customers, but with personalization, it now becomes a chat system that can actually CONTINUE the conversation. The chat box will be filled with information and “prompts” regarding specific vehicles each customer has shown interest in. This not only generates more chats, but higher quality leads, too!
Who is visiting your website?
INCREASE CUSTOMER CONNECTIVITY RATES 500%
Imagine knowing every move a customer makes on your website. Dealer eProcess’ iSPY is a REAL-TIME digital magnifying glass, identifying customers’ vehicle interests and activity. iSPY sends alerts to your CRM the moment customers are navigating your website, giving you the perfect opportunity to make your connection. iSPY has helped our dealers increase customer connectivity rates 500% versus your ordinary BDC process.
Managing Your Website
Take Control of Your Site
Dealers like you are looking for a platform that guarantees compliance, while allowing you to stand out from the competition. With a plethora of site editing tools, the Dealer eProcess platform assures the ultimate in flexibility for handling day-to-day functions of your website. Our content management system is easy to understand and easy for anyone on your team to use. Increased control is now firmly in your hands, with the introduction of our new VDP Editor, which allows you to totally “customize” the look and functionality of your VDP pages. Our new “Pricing Manager” allows you to design a pricing module for your vehicles that matches the way you like to market your vehicles.
Is your website being utilized to its full potential? Each Dealer eProcess website features a built in Website Grader. This tool uses a proprietary algorithm that lets you know what areas of your website need attention and what opportunities you may be missing!
More Than Just Chatter
Dealer Managed Chat
Dealerships will have the ability to log in to the industry’s best user interface, via desktop computer or mobile app, and manage live chats by department initiated from a customer requesting help on the website.
Some dealerships like to perform their own chat, and we like that. But, most dealers aren’t available 24/7. We can be your backup when your team is not available! Your dealership will have the ability to watch chats happen in real time while also having the ability to “jump in” and take over the chat from Dealer eProcess trained live chat agents. This style of chat allows the dealership to have the best of both worlds, with 24/7 live chat coverage.
Text messaging is quickly becoming the preferred method of communication. Giving customers the ability to speak with your dealership via Text is a great way to enhance your consumer’s website experience, as well as increase conversion!
Tools That Motivate Your Buyer
How much is my trade-in worth? Powered by NADA Guides and CreditMiner, customers will not only know what their car is worth, but they will also get pre-approved in REAL TIME with a firm offer of credit via the industry’s top credit bureaus: TransUnion, Equifax, Experian. This one of a kind tool gives dealers the ultimate control over the value offer for any vehicle, connects to new vehicle incentives & special programs, displays live dealer inventory matches, and gives the consumer the ability to upload pictures or videos of their trade-in. 100% responsive web design with full reporting.
Customers are looking for transparency and we have the tool that makes this possible, eAutopayments. Don’t lose a lead or a sale because your website’s payment calculator can only compute a best guess. Consumers are able to generate the most accurate monthly payment estimates with our state-of-the-art, online payment calculator.
The programs presented through your website are chosen and powered by you. Via your website, you can deliver side-by-side, vehicle-specific 1st pencil loan/lease payment calculations based on actual finance program data. Present real APR, residuals and incentives for VIN-specific new and used vehicles while taking into account the customer’s credit score! Include reserve and rate mark-ups in the monthly payment, as well as the consumer’s down payment amount, term and trade value. Customers can get pre-approved via CreditMiner.
Review Monitoring/ Management
Social Media Monitoring
Local SEO Tracking
Reviews Automatically Pushed to a Dealer’s site
CreditMinerSM is the automotive industry’s only Real-Time pre-screen provider, giving dealers access to TransUnion, Experian, and Equifax ureau data. Its proprietary BASIS2SM software platform provides the industry with permissible bureau data such as up to 5 auto loan summaries, current payment data, auto loan balances, cosigner participation, and revolving debt data. CreditMinerSM gives its dealers a true credit snapshot of its prospect allowing dealers to match the right car, to the right customer, with the right financing every time.
Virtual Service Advisor
Many times, shoppers search a dealership’s service pages but do not schedule an appointment. Consumers are reluctant to schedule a service online because there is a lack of price transparency, and they do not want to schedule a service without knowing what fees they are committing to. The Virtual Service Advisor guides shoppers through the process and explains what prices correspond to the recommended services.
The software can also list other recommendations the dealer would like to suggest to their customers. The Virtual Service Advisor up sells the customer based on the age and mileage of their vehicle and shows the packages directly from the OEM guidelines.
CAROI Marketing Services
With the CAROI system, we are able to link all of your paid search efforts to your DMS, giving us the ability to match how many of your digital marketing leads actually resulted in car sales. This is game-changing technology because we’re now able to make sure that you only spend money on the traffic sources that actually generate revenue. Stop throwing money into the dark and hoping it finds actual buyers, and start measuring your marketing value with CAROI.
Target your competition, dominate your area, and protect your brand with our Custom PPC/SEM Search Campaigns. Using your dealership’s unique selling proposition, we will create an ad campaign that targets real car buyers in your area, and force them to visit your showroom before anyone else’s! Our advanced geo-targeting also allows us to not only dominate your home base, but gives you the option to spread your influence to areas where you can gain more market share. These campaigns are a crucial part of a strong marketing plan, and will allow you to remain in front of the competition no matter where the customer’s searching!
Dynamic Inventory Campaigns
Let us turn your own vehicle inventory into an unstoppable force of inventory specific ads! Our proprietary dynamic inventory-based advertising system syncs up flawlessly with your inventory database, and generates ads for each specific vehicle on your lot. That means the ad served is the ad that fits their needs, which reduces the frequency of unwanted and unqualified clicks. This keeps your SEM costs down and your conversion rates up, and sets us apart from other SEM vendors.
Dynamic VDP Remarketing
When shoppers see an ad that is 100% relevant to their needs, they are far more likely to engage with it than an ad that doesn’t speak to them. This is where VDP Remarketing really shines! Our inventory based remarketing allows you to follow customers around the internet with images of the exact cars they browsed on your website. A click on one of these ads will direct a shopper right back to the VDP they were initially interested in; increasing VDP views and conversion.
Look BIG to every shopper who visits your website. We will create and serve ads that will follow your prospects around the web after they visit your site, displaying an engaging message designed to draw them back to you. Remarketing is one of the most cost-effective ways to spread brand awareness amongst your target market and stay on the customer’s mind throughout every stage of the car buying process.
Whether you want a campaign designed for dealership branding, or something event-driven or model specific, we can do it. We’ll design and place a targeted digital ad on hundreds of websites. And unlike traditional media, your prospects are only a click away from visiting you. You will find this to be a more cost-effective way of advertising, with a proven ROI.
Video is king. If you want to rule the digital world, or at least the part that affects car shoppers in your geographic area, then our video pre-roll placement strategies can provide the boost you are looking for. And if they click ‘skip’, it’s free!
With Custom SEO Content Writing, you can OWN the first page of Google. With custom content articles written only for your website, you’ll be able to outrank your competitors on the search terms you need to dominate. This way you get the maximum amount of exposure to qualified customers…and your competition won’t be able to do anything about it!
Website Banner Slides
Impact your website visitors with instant offers and incredible graphics. We offer a monthly service that keeps your homepage looking great and puts your best offers where your prospects can see them the instant they visit your website.
Supersale Specials Pages
How many times have you clicked on your own specials page, only to find that there was nothing showing up? Now you can enlist our help to graphically display your best monthly offers in one easy-to-find page from your pull-down menu. And we do all the hard work!
Service Page Maintenance
Your customers want coupons and they want them now! We offer a turnkey service that keeps your service & parts coupon page offers fresh and appropriate for the season/time-of-year. And they look good on mobile, as well!
Google: Our partnership with Google has given us the opportunity to expand our platform in ways that truly benefit our clients and keep them ahead of the game. Through this partnership, we gain access to systems and services that give us the ability to make our clients’ accounts reach their highest potentials. Whether it’s working with Google to beta test a great new ad feature, or simply working through our partnership channels to expedite account changes and upgrades, working directly with Google helps us maintain the highest level of quality for our clients, and achieve ever greater ROIs!
Yahoo: Our partnership with Yahoo/Bing is one that will give our clients access to an extremely cost effective, and often overlooked, marketing outlet. Customers on Yahoo/Bing are not only more affluent and have overall higher incomes, but can often times be reached more effectively than through other marketing media. This Yahoo/Bing partnership is another tool in our arsenal that we can use to effectively spread out our clients’ budgets to make sure that the optimal mix of ad spend is constantly being achieved.
Take advantage of our Craigslist Ad Posting Service and you’ll be rewarded with a consistent flow of high-quality leads, achieved by effective marketing strategies and quick, accurate updates. We take care of everything! Feed management, daily posting, daily pricing updates, daily removal of sold vehicles, compliance & more! And our branded photo/layover ads will make sure your internet vehicle listings have a clear call-to-action message everywhere they appear.
ADVANCED DIAGNOSTICS FOR YOUR WEBSITE
We know it can be challenging to connect the metrics behind a website and equate that to vehicle sales, so we do it for you. One login onto a site built by Dealer eProcess will provide you the answers to your Google Analytics, Search Engine Marketing, VDP reporting, lead counts and conversion rates by device type. Our unique Website Grader utilizes an algorithm based on industry best practices to inform you of everything that is going right on your website at all times, and alerts you to areas that need attention. When the lights are green, everything’s a go! That’s making it easy.
A Responsive, Dedicated Team
Dealer eProcess is not just another website vendor. When we take the reins of your website, we become your partner. What good is a responsive website if you don’t have a “responsive” support team standing behind it? We provide our dealers with high-level support, including providing you with a dedicated Account Executive, ensuring easy interaction with our team.