Different people learn different ways. Many people need to touch and experience something to truly understand it. That’s why test drives are so popular, but we need to get them excited enough online to get them into the store for a test drive. Some people learn from what they read or see. They like pictures and vehicle descriptions, but it’s much better for them if this information is broken down into chunks with easy to follow navigation. This allows anyone to quickly find what’s important to them. Some people, roughly 25-30% need to hear something to truly understand it. These are auditory learners, and they need video. Video is the one way to fill their ears in a way that makes sense to the shopper. The combination of sight, sound, and motion is something that appeals to nearly all of us. Because of television, virtually every age group of shopper today has grown up with the combination of sight, sound, and motion as their primary method of taking in news and new information, but auditory learns are especially in need of this solution. Shoppers go to your vehicle details pages to learn about the vehicle they hope will be right for them. Make sure you’re meeting the needs of every shopper with great text information, photos, downloadable brochures. But you just cannot afford to skimp on video, and that’s a fact.