Automotive Marketing Facts: The Ridiculousness of Combining Search and Display Advertising Metrics

The Ridiculousness of Combining Search and Display Advertising Metrics preview
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The Ridiculousness of Combining Search and Display Advertising Metrics

In-market traffic to your website should convert at a high rate, and that rate should be measured. At the same time, aggressive dealers are also advertising to upper-funnel shoppers, and that different objective requires different metrics.

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