Acura Certified Website & Advertising Program

ON EVERY WEBSITE


2nd Generation Responsive Platform

Only Dealer eProcess offers Responsive Server Side, known widely as 2nd-generation responsive websites. Your customers shop on a multitude of devices. An Acura website from Dealer eProcess goes beyond the typical responsive site by offering Responsive websites with server side elements. Simply put, we deliver a graphical user experience that is optimized for any desktop or mobile device.
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Acura responsive websites

Take Control

Acura dealers like you are looking for a platform that guarantees compliance, while allowing you to stand out from the competition. With a plethora of site editing tools, the Dealer eProcess platform assures the ultimate in flexibility for handling day-to-day functions of your website. Our content management system is easy to understand and easy for anyone on your team to use. With the following tools, it’s easy to add, modify, and optimize your site. That provides you with ease of use and a fast service response when you need help.

  • Responsive Custom Page Builder
  • Onsite Inventory Manager
  • Testimonial Manager
  • Advanced VDP Editor
  • Media Manager
  • Coupon Manager
  • Price Manager

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Take Control

The Most Total Leads

Every DEP website offers shoppers the unique ability to compare every photo of every vehicle without leaving the Search Results Page (SRP). Many shoppers, particularly when using a mobile device, don’t want to go back and forth from a single vehicle to the entire search results. Now they don’t have to. The result is more total leads and far more leads directly from the SRP. You’ll also see which leads are coming from the SRP or the VDP for complete transparency.

THE MOST ADVANCED VDP

The vast majority of shoppers buying a vehicle after visiting the dealer’s website do so after examining the Vehicle Details Page (VDP) of one or more vehicles in the dealer’s inventory. The VDP is the most important page on a dealer’s website. Content is king. This product includes:

  • Largest Photo Size in the Industry
  • 25 Ways to Generate a Lead
  • Digital Marketing Strategy Session
  • Product Specialist Presentation
  • Search Engine Optimization (SEO) Session
  • Inventory Team
  • Digital Advertising Team
  • Website Strategy Sessions
  • Website Compliance Team
  • And more

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Acura Advanced VDP


New Vehicle Configurator – $179

Customers can build a new vehicle of their choosing, including options and packages, from the ground up. As the customer selects their options and packages, prices will be added to the Base MSRP. Below the Total MSRP, a customer can Request Information, and a sales lead form with all of their selected options will be emailed to the dealership.

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New Vehicle Configurator


Mega Menu and Manager

The best possible website navigation is the key to a dealer’s conversion rate. SEO value is greatly increased when Google connects your most important content to the menu of your website. Mega Menus provide the ultimate navigation advancement for optimized, heavy-content websites while providing a quicker connection to inventory, coupons, videos, shopping tools, and research information.

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Acura Mega Menus

Keyword Site Search

Customers utilize Google to find the information they search for. “Site Search” allows a customer to search a dealer’s website in the same fashion. As a customer types into the search bar, real time search results appear showing available inventory, testimonials, coupons, pages, and videos, that match the search query. This functionality is exclusive to the Dealer eProcess platform – and customers love it!

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Acura site search

Advanced Reporting Suite

We know it can be challenging to connect all of the metrics behind a website and how that equates to vehicle sales. We do it for you. One login provides you the answers to your Google Analytics, Search Engine Marketing, VDP reporting, lead counts and conversion rates by device type. Our unique Website Grader utilizes an algorithm based on industry best practices to inform you of everything that is going right on your website at all
times, and alerts you to areas needing attention. When the lights are green, everything’s a go! That’s making it easy.

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Advanced Reporting Suite

Add-Ons

Website Grader

Is your website being utilized to its fullest potential? Each Dealer eProcess website features a built-in Website Grader. This tool uses a proprietary algorithm that lets you know what areas of your website need attention and what opportunities you may be missing!
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Website Grader

Virtual Credit Consultant Lite – $179, Included In Conversion And Turnkey Packages

VCC Lite is an avatar driven finance tool with a simplified application process for a substantial increase in finance leads.
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Virtual Credit Consultant

CreditMinersm

CreditMinersm is the automotive industry’s only Real-Time pre-screen provider, giving dealers access to TransUnion, Experian, and Equifax bureau data. Its proprietary BASIS2sm software platform provides the industry with permissible bureau data such as up to 5 auto loan summaries, current payment data, auto loan balances, cosigner participation, and revolving debt data. CreditMinersm gives its franchise dealers a true credit snapshot of its prospect allowing dealers to match the right car, to the right customer, with the right financing every time.
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Credit Miner

Managed Chat/Text Services – From $449, Included In Conversion And Turnkey Packages

Most dealers aren’t available 24/7, 365. We can be your backup when your team is not available, or handle all your chats. Your dealership will have the ability to watch chats happen in real time while also having the ability to “jump in” and take over the chat from Dealer eProcess trained live chat agents. This style of chat allows the dealership to have the best of both worlds and 24/7, 365 live chat coverage.

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Acura managed chat

eAutoAppraise – $449, Included In Conversion And Turnkey Packages

The most advanced trade-in tool on the market. This software was developed specifically for auto dealers looking to generate sales leads through the Value Your Trade-In application from customers on their websites, including desktop, mobile or tablet, while using real time NADAguides technology. The eAutoAppraise application walks potential buyers through three simple steps of getting a trade-in value for their current vehicle: Select Your Trade-in, Select Your Replacement Vehicle, and then Get Results, all in real time! Customers can also upload photos or video of their current trade-in to verify the vehicle’s condition, which puts more power into the hands of the dealer. With customizable appraisal values powered by NADAguides, dealers will have a choice as far as how aggressive they want to be with the value given to a customer for their trade-in. Real Time incentives for all manufacturers and special programs available are the key to conversion. eAutoAppraise integrates with any website provider as well as CreditMinerSM, a soft-pull credit pre-approval application.
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eAutoAppraise, Acura vehicle selected

eAuto Payments – $359

Customers are looking for transparency and we have the tool that makes this possible, eAuto Payments. Don’t lose a lead or a sale because your website’s payment calculator can only compute a best guess. Enable consumers to generate the most accurate monthly payment estimates with our state-of-the-art online payment calculator.

The programs presented through your website are chosen and powered by you. Via your website, you can deliver side-by-side, vehicle-specific 1st pencil loan/lease payment calculations based on actual finance program data. Present real APR, residuals and incentives for VIN-specific new and used vehicles while taking into account the customer’s credit score! Include reserve and rate mark-ups in the monthly payment, as well as the consumer’s down payment amount, term and trade value. Customers can get pre-approved via CreditMinersm

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eAuto Payments

iSPY – $134, Included In Turnkey Package

Imagine knowing every move a customer makes on your website. Dealer eProcess’ iSPY is a REAL-TIME digital magnifying glass, identifying customers’ vehicle interests and activity. iSPY sends alerts to your CRM at the moment customers are navigating your website, giving you the perfect opportunity to make your connection. iSPY dealers increase customer connectivity rates 500% versus your ordinary BDC process.

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iSPY

Personalization

Dealer eProcess proves to be ahead of the game thanks to its latest website integration – a modern approach to interacting with customers behind the screen. Dealer eProcess can personalize a website user’s experience by specifically tailoring website content to the vehicles they’re searching for. For example, if one of your customers views the VDP for a 2017 Acura RDX with Technology Package, the next time that customer visits your site’s homepage – whether it be the next day, two weeks later, or four months from their initial visit – a video of that specific vehicle will pop up on the homepage, further engaging your customer with the vehicle and your site.
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Acura Personalization

DealerWatch – $179, Included In Turnkey Package

Competitor Monitoring

Who are the top performing car dealers in your market? Choose 5 of them and benchmark your reviews versus theirs in real time. Spying on a competitor has never been so easy. Figure out quickly where your dealership needs to move the review needle.

Review Monitoring / Management

Reviews are a great way to monitor your customer service and your competitors. Our platform enables dealers to see their reviews in real time, in ONE location, for all of the most important auto related review websites such as: Google, Yelp, DealerRater, Edmunds, Cars.com and many more. Respond to reviews online and demonstrate that your dealership cares about the customer to drive loyalty and referral business.
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Competitor Monitoring
Review Monitoring

Social Media Monitoring

People may be talking behind your back, but at least you will know it! It’s time to get into the conversation, and our platform will enable you to do exactly that. All of the most important social media outlets such as Facebook, Twitter, Foursquare, Yelp, Google+ and many more are all accessible in ONE location for you to monitor, and respond!

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Social Media Monitoring

Local SEO Tracking

The most overlooked part of SEO is Local Listings on the internet. Most car dealer’s local listings are a train wreck to say the least. “Why doesn’t my dealership show up when someone types in ‘Chicago Toyota Dealer’?” See where your store listings show up in the search engine results pages for search engines like Google, Yahoo, Bing and Yellow Pages. ONE platform can search and identify both your main domain and individual store pages. Identify all of the problems with your local listings all in from ONE platform. Track improvement over time with user-friendly charts and graphs.

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Local SEO Tracking

Media Management

They say a picture is worth a thousand words. How do you manage the pictures being posted about your dealership all over the internet? Our platform now makes this easy! Our platform will gather pictures tagged to each store from across the social web, including Instagram, Yelp, Google, etc., and display them in ONE convenient location.

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Media Management

More Ways to Communicate with Shoppers

Dealer eProcess is the only certified Acura provider to include dealer-managed chat with the website. It is also the only service including 2-way text messaging. Six call tracking numbers are also included. There are only four types of leads: phone, chat, text, and email form leads. DEP provides all four with complete tracking. No other service comes close.
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Sales Leads

Vehicle Inventory Videos – $179, Included In Turnkey Package

A proven enhancement to lead conversion. Automatically turn your inventory photos into inventory videos without a speck of effort.
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Acura Vehicle Inventory

Facebook Inventory Tab – $134

Is your inventory on Facebook? If not, it should be. With the Dealer eProcess Facebook Inventory tab, your entire inventory is posted directly to your Facebook page. Now all of your followers can view all of the vehicles you can sell, without having to leave Facebook. This takes social media to a whole other level!

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Acura Facebook Inventory Tab

Custom Content (3 pages per month) – $404, Included In Turnkey Package

Custom content is the surest way to improve organic search results in critical areas. Whether it’s a particular area of service, a particular model or even a trim level, or all of the above, SEO optimization is accomplished with custom content where you need it.

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Custom Content

Banner Creation (3 banners per month) – $404, Included In Turnkey Package

Impact your website visitors with instant offers and incredible graphics. We offer a monthly service that keeps your homepage looking great and puts your best offers where your prospects can see them the instant they visit your website.

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Acura Custom Banners

CAROi – DMS Integration

With the CAROI system, we are able to link all of your paid search efforts to your DMS, giving us the ability to match how many of your digital marketing leads actually resulted in car sales. This is game-changing technology because we’re now able to make sure that you only spend money on the traffic sources that actually generate revenue. Stop throwing money into the dark and hoping it finds actual buyers, and start measuring your marketing value with CAROI.
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CAROi logo

Paid Search

Target your competition, dominate your area, and protect your brand with our Custom PPC/SEM Search Campaigns. Using your dealership’s unique selling
proposition, we will create an ad campaign that targets real car buyers in your area, and force them to visit your showroom before anyone else’s! Our advanced geo-targeting also allows us to not only dominate your home base, but gives you the option to spread your influence to areas where you can gain more market share. These campaigns are a crucial part of a strong marketing plan, and will allow you to remain in front of the competition no matter where the customer’s searching!
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Acura ad

Dynamic Inventory Campaigns

Let us turn your own vehicle inventory into an unstoppable force of inventory specific ads! Our proprietary dynamic inventory-based advertising system syncs up flawlessly with your inventory database, and generates ads for each specific vehicle on your lot. That means the ad served is the ad that fits their needs, which reduces the frequency of unwanted and unqualified clicks. This keeps your SEM costs down and your conversion rates up, and sets us apart from other SEM vendors.
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Acura dynamic ad

Dynamic VDP Remarketing

When shoppers see an ad that is 100% relevant to their needs, they are far more likely to engage with it than an ad that doesn’t speak to them. This is where VDP Remarketing really shines! Our inventory based remarketing allows you to follow customers around the internet with images of the exact cars they browsed on your website. A click on one of these ads will direct a shopper right back to the VDP they were initially interested in; increasing VDP views and conversion.
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Dynamic VDP Remarketing

Remarketing

Look BIG to every shopper who visits your website. We will create and serve ads that will follow your prospects around the web after they visit your
site, displaying an engaging message designed to draw them back to you. Remarketing is one of the most cost-effective ways to spread brand awareness
amongst your target market and stay on the customer’s mind throughout every stage of the car buying process.
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Acura of Brookfield remarketing ads

Display Advertising

Whether you want a campaign designed for dealership branding, or something event-driven or model specific, we can do it. We’ll design and place a
targeted digital ad on hundreds of websites. And unlike traditional media, your prospects are only a click away from visiting you. You will find this to be a more cost-effective way of advertising, with a proven ROI.
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Acura display ad

Youtube Pre-Roll

Video is king. If you want to rule the digital world, or at least the part that affects car shoppers in your geographic area, then our video pre-roll placement strategies can provide the boost you are looking for. And if they click ‘skip’, it’s free!
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Acura video

Dedicated Account Executive and Immediate Access to Specialized Support Departments

Dealer eProcess is not just another website vendor. When we take the reins of your website, we become your partner. What good is a responsive website if you don’t have a “responsive” support team standing behind it? We provide our dealers with high-level support, including providing you with a dedicated Acura Account Executive. Should you wish to contact a specialized support department directly, you will have the phone number and email address for each of the following:

  • Website/Chat & Training Team
  • Website Launch Team
  • Digital Marketing Strategy Session
  • Product Specialist Presentation
  • Search Engine Optimization (SEO) Session
  • Inventory Team
  • Digital Advertising Team
  • Website Strategy Sessions
  • Website Compliance Team
  • And more

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Dedicated Account Executive

Acura Digital Advertising Program

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Dealer eProcess Acura Digital Marketing price sheet preview image

Acura Certified Website Program Packages

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DEP Acura Website price sheet