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Automotive Marketing Facts: The Brands Large Dealer Groups Carry

February 2, 2016

The Brands Large Dealer Groups Carry Some franchises are hugely favored by large dealer groups and some franchises are pretty much avoided.

Automotive Marketing Facts: Single Provider OEM Programs Lack More Than Competition

January 26, 2016

Single-Provider OEM Programs Lack More Than Competition Yet another manufacturer says they will ask all their dealers to use the same website provider. But no provider with monopolistic power can offer the features, innovation, or control that come standard on a Dealer e-Process site.

Toyota Best Practice: Custom VDP

January 21, 2016

The right Vehicle Details Page for one dealer is not the right approach for another. Even a single store may wish to experiment with different options to find out what performs best for their unique store in their unique community.