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New Information Unveiled at DrivingSales Executive Summit

September 1, 2015

The DrivingSales Executive Summit has grown to become one of the largest and most elite educational opportunities in the industry. This year, Dealer e-Process brings two exciting new presentations to DrivingSales Executive Summit joined by marketing leaders from two of the country’s most progressive dealer groups. Pohanka Auto Group’s Dani…

The Reality of Car Buying

August 7, 2015

There are a wide range of reality TV shows about conflicts couples or families go through when shopping for an expensive item (e.g. home buying/remodel, wedding dress, etc.). Obviously, these shows dramatize the tension and conflicts occurring between the various decision makers and influencers, but there would be no basis…

How to Track True Marketing ROI … The Easy Way

Digital marketing has many benefits over traditional marketing. It’s more targeted, more engaging, more effective, and the only marketing that’s 100% trackable, IF DONE CORRECTLY. Dealers have been hearing that digital marketing is the best way to reach modern car shoppers for years now, and they are finally coming to the realization…