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How Good Was the Kia Super Bowl Ad?

February 10, 2016

For marketers and dealers, funny is not the objective of the ad. It needs to achieve a critical marketing objective contributing to the sale of more vehicles than would otherwise have been the case. On that score, this year’s Super Bowl ad for Kia will likely be remembered as a…

Acura Best Practice: Search Results Page

February 2, 2016

The purpose of the Search Results Page, or SRP, is to help the shopper identify the vehicle in the dealer’s inventory that is best for them. That search may involve multiple models.

Automotive Marketing Facts: The Brands Large Dealer Groups Carry

The Brands Large Dealer Groups Carry Some franchises are hugely favored by large dealer groups and some franchises are pretty much avoided.