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Locate to Order : Giving Consumers the Ability to Locate Their Vehicle of Choice

August 22, 2014

Online integration between manufacturers and dealers is largely left to Request for Quote systems. However, the vast majority of auto shoppers never complete these forms on any site. This antiquated system falls far short of early promises consumers would have access to Locate to Order (LTO) systems. Our first study…

What If We Were the Consumer? Would I Buy a Car From My Dealership?

August 19, 2014

The other day I went to replace my iPhone. I like going directly to the source, so I went to my local Apple store. As I exited the car and approached the store, I noticed several of the employees out front smoking. They did not acknowledge me, and let me…

Soft Pull Credit Bureau Data Becoming Fastest Growing Tool of Choice by Dealers

July 23, 2014

THE INHERENT DANGER OF UTILIZING “STATIC” DATA IN A SOFT PULL BUREAU PRE-SCREEN APPLICATION Since “soft pull” or “pre-screen” credit bureau data is becoming the fastest growing tool of choice by dealers and dealer groups across the country, I thought it was appropriate to talk about this emerging technology that…

 

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