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Stealing Customers from Your Competitors Showroom

April 2, 2014

Mobile is all around us, digital technologies are changing faster than we could ever imagine, and smart marketers are faced with the task of using this to our advantage! Along with the rise of smartphone usage, GPS enabled devices and location based services, smarter apps, and our seemingly overwhelming desire…

Website Features That Complement a Lifetime Warranty Strategy

March 26, 2014

A free lifetime powertrain warranty can be a great way to build confidence in a used vehicle and make a statement about the kind of dealership you run. Unfortunately, some consumers have a hard time sticking to the details of the agreement, leading to negative reviews about these programs and/or…

Defending the 1 Percent in Automotive Marketing

March 12, 2014

Some of the pages linking directly from home pages of dealer sites are ignored during 99% of your site visits. Site visitation on pages like the following often falls to 1% or less: Meet Our Staff Contact Us Service Department Payment Calculator Parts Department Hours and Directions Finance Department Does…

 

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