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Recent News


Soft Pull Credit Bureau Data Becoming Fastest Growing Tool of Choice by Dealers

July 23, 2014

THE INHERENT DANGER OF UTILIZING “STATIC” DATA IN A SOFT PULL BUREAU PRE-SCREEN APPLICATION Since “soft pull” or “pre-screen” credit bureau data is becoming the fastest growing tool of choice by dealers and dealer groups across the country, I thought it was appropriate to talk about this emerging technology that…

Taking the Lumps Out of Monthly Data

No sooner were the books closed on June 2014 when the excuses started coming out about last June being more favorable and not strictly comparable to this June, as well as comparisons of June to May. Holy cow, any month this year is not strictly comparable to the same month…

The Facts on Asking for Additional Information in Lead Forms

July 17, 2014

Recently, an article emerged stating that all optional fields should be eliminated from lead forms. This, according to the article, is a primary issue impacting conversion. That kind of information can be dangerous for dealers, so I’d like to provide a more holistic view of optional fields in lead forms….