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Taking the Lumps Out of Monthly Data

July 23, 2014

No sooner were the books closed on June 2014 when the excuses started coming out about last June being more favorable and not strictly comparable to this June, as well as comparisons of June to May. Holy cow, any month this year is not strictly comparable to the same month…

The Facts on Asking for Additional Information in Lead Forms

July 17, 2014

Recently, an article emerged stating that all optional fields should be eliminated from lead forms. This, according to the article, is a primary issue impacting conversion. That kind of information can be dangerous for dealers, so I’d like to provide a more holistic view of optional fields in lead forms….

How to Get Into Your Competitors’ Backyard

July 15, 2014

Make no mistake about it, car dealers are always trying to get into their competitors’ backyard. This has been going on for decades, and was usually accomplished by having the LARGEST TV spend. Thankfully, those days are over! Have you ever heard of the title “content engineer”? Well, mark my…