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Newbold Toyota Case Study – Video Personalization

June 16, 2016

  The Problem.   Newbold Toyota wanted to increase video views on their website. Video is naturally more interactive, showing an enticing 360 degree view of the vehicle, but videos commonly get lost in the background, rendering them completely ineffective. In the case of Newbold Toyota in March, the site clocked in at…

See How Google’s New Search Feature Can Help Customers Find Your Dealership

June 14, 2016

It’s no secret that Google is aware of how modern users rely on GPS directions to get where they need to go – the Google Maps app has become a life source for both computer and smartphone-based navigation. What you might not realize is that Google has now tailored their focus…

Automotive Marketing Facts: Helping Shoppers Justify Longer Term Loans

June 9, 2016

Helping Shoppers Justify Longer Term Loans The factual justification for longer term loans is something every salesperson should have ready to use at all times and every website should make clear.

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