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RSVP to the Automotive Website Awards in San Francisco!

December 8, 2014

The Automotive Website Awards Ceremony will be held in San Francisco at the City Club of San Francisco on Thursday, January 22nd. Surround yourself with automotive marketing industry leaders at this unique annual event, hosted by PCG Consulting, Inc., a dealership consulting and training services company. Since 2008, the Automotive…

Intrusive, Abusive, or Just Plain Not Conducive: the Online Credit Application

December 2, 2014

In this article, I want to keep it simple. Hit you right where it hurts, and get you thinking about a topic that should be front of mind….. Your Online Credit Application. I know, I know, it’s not the sexy, silky shiny stuff that movies are made of. No glamorous…

From Click Path to Questions

November 25, 2014

Any email form lead from your website should include the click path of that customer’s activity prior to their sending in the lead. It should include all the activity, even if that includes multiple sessions. This is standard on all Dealer e-Process websites.  This information should be used for the…