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Automotive Marketing Facts: Blowing Off the Factory Mandate

July 28, 2016

Blowing Off the Factory Mandate For some dealers, there may actually be a time when it’s impossible to meet factory sales goals using the factory-mandated marketing tools.

Video Efficiency Sells More Cars

July 26, 2016

Video has long been a merchandising tool to get more of the shoppers who view a dealer’s inventory to contact the dealer. However, video is also a proven communications tool between the shopper and the sales team. While not all shoppers engage with dealership personnel before coming into the store,…

Automotive Marketing Facts: In-Store Performance vs. Online Performance

In-Store Performance vs. Online Performance There is no substitute for a holistic approach to performance improvement; in-store and online performance are complementary.

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