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Video Efficiency Sells More Cars

July 26, 2016

Video has long been a merchandising tool to get more of the shoppers who view a dealer’s inventory to contact the dealer. However, video is also a proven communications tool between the shopper and the sales team. While not all shoppers engage with dealership personnel before coming into the store,…

Automotive Marketing Facts: In-Store Performance vs. Online Performance

In-Store Performance vs. Online Performance There is no substitute for a holistic approach to performance improvement; in-store and online performance are complementary.

Automotive Marketing Facts: Comparing Website Results Across Dealer Groups

July 21, 2016

Comparing Website Results Across Dealer Groups No two systems measure website metrics the same way. Learn why Google Analytics has emerged as the industry standard for website performance comparisons.

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