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AutoNation Pulling Away from Third Parties

April 21, 2014

The April 21, 2014 issue of Automotive News quotes AutoNation CEO, Mike Jackson in a report saying AutoNation will move away from third-party sources and make its own leads. AutoNation is actually going to spend more money than ever on digital marketing, it simply is moving that money toward a…

Mobile Is Even More Important Than Popular Statistics Suggest

April 17, 2014

Dealers can look at their Google Analytics and see what percentage of site visitors come from a mobile device. A few years ago, this was less than 20% at many stores. Today, the numbers are often 33- 40% and some even higher. However, even this figure understates the importance of…

Stealing Customers from Your Competitors Showroom

April 2, 2014

Mobile is all around us, digital technologies are changing faster than we could ever imagine, and smart marketers are faced with the task of using this to our advantage! Along with the rise of smartphone usage, GPS enabled devices and location based services, smarter apps, and our seemingly overwhelming desire…

 

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