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Expanding SEO: Google’s New Guidelines for Title Tags & Page Descriptions

May 27, 2016

Search engine optimization is always on the forefront of your mind when it comes to digital marketing, and keeping up with new trends can keep your dealership ahead of the game. Google’s new guidelines for title tags and page descriptions has extended the length of title tags and page descriptions on…

Acura Names Dealer eProcess a Certified Provider for Websites and Digital Advertising

May 26, 2016

FOR IMMEDIATE RELEASE DOWNERS GROVE, Ill., May 26, 2016 – Today, Acura expanded the number of certified website and digital advertising providers available to Acura dealers to include Dealer eProcess (DEP). This expansion allows Acura dealers to take full advantage of DEP’s pioneering RESS (Responsive Server Side) platform. The new website…

Automotive Marketing Facts: The Ridiculousness of Combining Search and Display Advertising Metrics

The Ridiculousness of Combining Search and Display Advertising Metrics In-market traffic to your website should convert at a high rate, and that rate should be measured. At the same time, aggressive dealers are also advertising to upper-funnel shoppers, and that different objective requires different metrics.

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