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BMW Dealer Websites, Vehicle Price with Options

October 21, 2014 is a good website, yet the base MSRPs shown for various models and trims are virtually unavailable. For those new to the brand, some explanation is required as to why the lowest priced vehicle in the store is priced higher than the vehicle on the manufacturer’s website. Fortunately, BMW…

Dealer e-Process Crossfits for a Cause

October 6, 2014

October is National Breast Cancer Awareness Month. To do our part, our Director of Software Development, Dan Witten, and Automotive Digital Marketing Strategist, Gino Cipperoni, will be participating in “Barbells For Boobs”, an annual breast cancer awareness fundraiser.  The pair will team up this Saturday, October 11th, to do a…

The Service Lane Sales Experience, Done Your Way

October 2, 2014

Originally published in Dealer Solutions Magazine, October 2014. Ok. So all the conferences are over, we are all “Vegas’d” out, and it’s time to get back in the saddle. Not just talking about selling cars, or finding the new product out there to help us. The blood and guts, roll…